Two Men and a Truck
In today's business environment, I think a simple, straightforward brand can more effectively differentiate you and your company than fancy, complex branding attempts. Sometimes, businesses and especially marketing agencies, let their creativity get in the way of their branding. Two Men and a Truck obviously has not fallen into this trap!
Two Men and a Truck is a great example of how to create a very effective, yet simple, brand. It's a neat story if you're not familiar with the company.
Two Men and a Truck is a local moving franchise that started out as two high school boys who used a 
pick-
up truck to move people's stuff and make extra money after school. The "stick men" logo was developed by the boys mom, who officially formed the company and serves as the CEO.
The name of the company is obviously very straightforward. The tag line "Movers Who Care" is simple, but sends an effective message that addresses one of the main concerns you have when hiring a moving company - will these guys damage our belongings or our new house while moving?"
All of the company's trucks are white and include the simple "stick men" logo and tag line - all in black lettering. This set of elements is repeated on all four sides of the truck so they can be seen by passers-by from any direction.
Two Men and a Truck has grown from one moving truck to over 1,100 trucks in the past twenty years. Not bad for a "simple" brand.
Perhaps noticing the success of "Two Men and a Truck," this week while taking my boys to school, I was passed by a small pick-up truck with two ladies inside. They had a white, square, magnetic sign on the driver side door that simply read:
Two Ladies and a Bucket
It appears these two ladies have taken note of the success of a simple brand as well!
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