New Method to Increase Direct Mail Open Rate?

Are you looking for something to improve your direct mail open rate? Who isn't - right?

I guess sometimes I'm a laggard, because this product won a "Best Product" award in 2005, but perhaps a few of you are in the same boat.

The service, PhotoStamps allows you to place your own, customized picture on a real U.S. postage stamp.

If nothing else, this is a novelty. People like new things. Because of the newness factor, I bet that adding a stamp with your picture on it will increase your open rate for your next direct mailing.

In addition to the newness factor, studies have shown that we tend to like other individuals more when we see their face more often - in person or even pictures. You can read about these studies in my earlier post about selling and the importance of meeting face-to-face.

For professional services providers and small business owners, it's a great way to "brand" yourself for potential and even current customers.

I'll be conducting a split test, using these stamps, in the next month and I'll post my results for you sometime in late July.

Give it a small test and let me know how you do...