Where Do Your Prospects Notice Your Advertising?

I found another advertising survey that may be of interest to many of you who read this marketing and internet marketing blog. comScore conducted a survey of 1,000 Internet users and asked the following question:

Where are you most likely to pay attention to or notice advertising for any product or service?

Advertising Medium - Percent of Respondents

1. TV - 85%
2. Print - 60%
3. News/Media sites - 53%
4. Corporate sites - 51%
5. User Generated Content sites (e.g. My Space, YouTube, etc.) - 28%
6. Billboard - 22%
7. Radio - 22%

Of course, since I'm an avid Tivo user, I wonder how long TV will be able to hold the number one spot? It would also be interesting to see how this has changed and will change over time as electronic advertising continues to eat away at traditional advertising.