For over one month, I observed an obvious typo on the home page of one of our SEO/web design competitors. I must admit, I enjoyed looking at their site every few days to see if they had discovered the error or not. Eventually, it was corrected. I'm not sure if they ever found the error or simply updated the copy and removed the error inadvertently.
Recently, I've been researching materials from one of the top web conversion firms in the country. These folks have written a number of books on how to persuade website visitors to become customers. Unfortunately, when I went to purchase an e-book from their site, I was dissuaded from purchasing because they had four text errors on their offer page. Talk about practicing what you preach!
Those two occurrences, within a short period of time, led Terrakon to sign-up for a service which finds those website text errors on your site that have been missed. TextTrust.com offers an online website spell checker that scans each page on your website and provides a detailed report of any spelling errors found.
It's a great service and I highly recommend signing-up. It currently costs $49.95 for one year of unlimited spell checks for a website which is currently 250 pages or less. Other pricing options exist for larger websites. TextTrust also offers a free trial where their spell checker robot will scan a subset of your site.
At Terrakon, we consistently preach that it is the small things you do or don't do versus the competition that can differentiate you enough to win the business. This is another great example of something small you can do that could have big benefits.
While this post may sound a little more commercial than most, we are not in any way affiliated with Text Trust. I just think they offer a great service that is badly needed by a lot of companies and I think you'll benefit from checking out their service.
Best,
Rob Reed
Terrakon - A search engine marketing firm.
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